The beauty and cosmetic industry has become one of the fastest-growing industries in the world. Due to several trends in cosmetics like the advent of technology, and PCR plastic packaging, more and more people start taking care of their skin health.
This article will help to further explain these trends, highlighting why these beauty industry trends have become instrumental to the beauty industry’s gradual, continued growth.
We will also discuss the reasons for the E-commerce boom and increase in market size, and how to attract customers that pay high using fancy packaging marketing strategies. Read on to learn more!
Growth of the Global Cosmetics Industry
As mentioned earlier, the growth of the cosmetic industry has been driven by a dramatic increase in market size and emerging markets from new regions around the world. Let’s explore these in greater detail.
Market Size
If you’ve been in the cosmetic industry, it’s not news to hear that the market size has exponentially grown over the past few decades. But by how much, exactly? In 2000, the total valuation of all the cosmetic markets around the world was roughly $93 billion. This number has risen to about $262.21 billion in 2022.
Interestingly, many analytical studies and experts state that this number is expected to climb up to $272.43 billion by the end of the decade. These figures show that there is steady growth in the cosmetic industry.
Experts have attributed much of this growth to an increase in the world population, and also an increase in skin care awareness. People now pay more attention to their skin tone, and general health of their skin more than ever before.
Emerging Markets
Before the 2000s, many skincare products were distributed only in select regions like Europe and the Americas. Fortunately, because more and more people were getting to know about skincare and a need for skincare health was created, there are now emerging markets in other continents such as Africa and regions like Asia-Pacific.
Skin health awareness is being promoted to regions where it has not gained full acceptance, and more and more people are taking an interest. Analysts project that the continuous, gradual market emergence is going to greatly influence the market value before the end of the decade.
E-Commerce Boom
The 1990s and 2000s ushered in a new era; the internet era. With this groundbreaking technological tool, many entrepreneurs who had an interest in the cosmetic industry took advantage of this and leveraged the presence of the Internet.
Also, the emergence of digital marketing has brought in a new era of e-commerce boom like never before. This has been harnessed to develop a working beauty industry marketing strategy. Businesses can now make use of targeted advertising and the full potential of social media marketing to reach out to more people, and sell more products without having to go to physical stores.
Current Trends in Cosmetics Products
The increasing interest in cosmetic products and skin health has brought about a lot of skincare and beauty industry trends such as minimalist skincare routines; more diverse products and shades; a personalization increase; wellness-infused beauty; and technological integration. We will look at these with more interest below.
Minimalist Skincare Routines
Undoubtedly, the vast majority go all out when it comes to taking care of their skin. This often involves purchasing the most effective products at a cost. However, there is a gradual minimalist skincare culture growth in the cosmetic industry.
Instead of buying lots of products to use on the skin, and spending an excessive amount of money, people are choosing to embrace using a few products on the skin.
Some companies have found a way around this minimalist skincare trend by giving less for more – less number of skincare products for a multipurpose product that gives the same result as the bulk products.
You can see many of them using minimal, rather than excessive, makeup on social media, choosing to let their natural look shine. This trend emphasizes a natural and healthy outlook and complexion above all else.
A Wider Range of Shades and Products
Unfortunately, skincare has always been non-inclusive. Many skincare companies chose to cater to people with lighter complexions, ignoring people with darker shades and skin colors. Because of this, many darker-skinned people looked out of place whenever they tried to use these products.
As a result of a fortunate turn of events, inclusivity has been popularized in recent years. The release of inclusive makeup products like Fenty has made the industry experience a huge surge of inclusive products.
Now, people of color and dark-skinned people have a variety of skincare products to choose from, all of which are affordable and safe to use.
Personalization
Before the personalization trend began, cosmetic products were depersonalized. Millions of people had to stick with the few options available. These options might not be suitable for them, some products can contain some materials that are allergic to a certain set of people.
Depersonalization is a major concern that has stopped a number of cosmetic lovers from owning cosmetic products. Thankfully, the personalization trend set it.
Because of the new personalization trend, a wide catalog of products exists, and many of them contain various skincare formulations tailored to specific skin concerns. For example, people with oily skin now have access to various products that cater to their skin type. And people that are allergic to certain products have different other options to choose from.
Wellness-Infused Beauty
For a long time, cosmetic ingredients were limited to a few substances. Although these substances were good in their own right, the new ingredients being discovered offer many more benefits. Adaptogens, CBD, and probiotics are newly discovered ingredients that have proven to be effective in promoting skin health.
These ingredients are gaining increased recognition and popularity among cosmetic-centered businesses, and many of these businesses are now including these ingredients in their formula.
Not only do these ingredients promote skin health, but they also improve general well-being, making you feel better and healthier. They help with this because active ingredients such as Adaptogens and CBD are derived from natural herbs. Adaptogens are gotten from certain plants and mushrooms, while CBD is gotten from the cannabis plant.
Technology Integration
Technology has been integral to the development of so many industries, and the cosmetic industry is no different. As mentioned earlier, many smaller cosmetic companies leveraged the emergence of the Internet, which is the reason for the E-commerce boom between the 2000s and now.
Furthermore, skincare companies and cosmetic companies have created apps to narrow the gap between them and their customers. Through this new technology integration into their own business, their customers can now search for what they want easier and faster. They can now use scan results to choose products they want and purchase their desired products in just a few steps.
Latest Trends in Cosmetic Packaging
The trends in cosmetics are changing rapidly in order to meet the needs of consumers and the industry. Some of these latest beauty industry trends include sustainable packaging that looks pleasing to the eye, refillable and reusable packaging, luxury and premium packaging, and innovative dispensing tools. Here are these latest beauty product trends in more detail.
Sustainable Packaging
Many products across industries do not have degradable packaging, which is extremely harmful to the earth. If companies continue to use these non-degradable packages, land pollution will become a lot harder to control.
Many sustainable and eco-friendly packaging materials like bamboo, silicone, glass, metal, and biodegradable paperboard are in use today. These sustainable packaging materials have proven to be highly recyclable, which has made them the preferred packaging material choice of many brands.
Especially in this century where we are conscious of human impact on the environment, and practicing a more ecofriendly approach in every aspect of human existence, which include cosmetics packaging.
One of the brands championing this recycled cosmetic packaging is Cosmopacks. Cosmopacks consider eco-friendliness when making their packaging, focusing on reducing the impact of their packaging on their environment. These packaging options are available for various cosmetics products like skincare, makeup, and hair care.
Examples of Cosmopacks recyclable and eco-friendly cosmetics packaging include Recyclable Bamboo Cosmetic Tubes and Sustainable packaging airless bottles.
Refillable and Reusable Packaging
What do you do when you finish the content in a cosmetic product bottle? The popular answer is to throw it away. But what if we told you that packaging companies are now producing refillable and reusable packaging?
Cosmetic companies also sell replacement packs so that consumers can buy replacement packs with simple packaging after using cosmetics and skin care products. This will help to prevent excessive consumption of packaging materials to some extent.
Admittedly, many cosmetic product users are yet to adopt this concept, but it has continued to gain popularity within the industry. In a couple of years, analysts are projecting that companies will continue to make less and less packaging.
Not surprisingly, these packaging have found popularity among environmentally-conscious people. People who care about saving the planet from land population have become extremely interested in these cosmetic industry trends, and have gone as far as deciding to only use products with this type of packaging.
Due to this gradual adoption, the cosmetic industry and its products are moving towards this packaging approach, and are including it in their beauty industry marketing.
Innovative Dispensing Mechanisms
When people want to apply skincare products, many people use their hands which can be an inefficient dispensing tool. Using your hands to spread these products around often leads to wastage and inefficient spreading.
Luckily, innovators have designed several dispensing mechanisms that make it easier to spread cosmetic products around. These innovative dispensing mechanisms include airless pumps, droppers, rollers, and sprays.
Airless pumps successfully isolate the product in a bottle and prevent air from contaminating it. Droppers are now used for oils and serums. This tool helps with more accurate dosing measurements and easier application to the skin. Rollers and sprays are tools that also help with more efficient product spreading to the face and body.
Luckily, Cosmopacks have airless bottles and roll-on bottles that will make application easier for you.
Their airless bottles are extremely useful in preventing product exposure to air, which ultimately helps with the product’s effectiveness. The non-exposure to air also gives the product a longer shelf life, saving you lots of money on cosmetic products.
Cosmopacks also have roll-on bottles that can be used for deodorant or other cosmetic products. These high-quality bottles have an easy-to-use roller ball applicator and are highly leak-proof. They are also more hygienic and offer great precision when dosing. Undoubtedly, this has made them an extremely popular choice among many cosmetic product manufacturers.
Luxury and Premium Packaging
The packaging tells a lot about a brand, it is the image the customer first pictures about a cosmetic product before deciding to pick it up, or other the product online. Many brands are now embracing luxury and premium packaging for their product.
Many cosmetic brands are adopting new beauty product trends by using high-end materials to create more elegant finishes on their packaging. In addition, intricate detailing is now widely used to exude a sense of exclusivity and sophistication, greatly increasing the market value of cosmetic products.
Cosmopacks make the best packaging designs with sustainable materials for all forms of cosmetic products. Our packaging has a fine texture finish to position all brands at the forefront of the luxury trend.
Some of our products are acrylic airless pump bottles, eyeshadow palette packaging, roll-ons, droppers, and sprays with the finest, highest-quality materials.
Various kinds of surface finish can be applied to the cosmetics containers to make them look more luxurious. It’s a good choice to frost the makeup bottles and jars to create a fancy and elegant visual effect. Besides that, users will also feel more delicate and smooth when touching the packaging.
Screen printing is another common-used surface for makeup packaging. But it’s more suitable for printing single-color text instead of colorful logos or images.
Attract Customers Using Successful Packaging Strategies
If you want to attract the right customers that will keep patronizing your brand, you have to make sure you consider convenience and functionality, ensure effective social media marketing, establish a huge sense of brand identity, and ensure your products stand out from your competitors. Let’s take a look at these.
Convenience and Functionality
Convenience and functionality are extremely important when designing the package, and formulating the cosmetic product. Consumers naturally flock to products that offer them a high amount of convenience and functionality.
In this day and age, many people travel and their products travel with them. If your product isn’t convenient enough to travel with, your target audience may consider it less when making a purchasing decision.
To that end, many skincare products have paid attention to convenience and have created smaller volume, travel-friendly packaging for customers. Also, companies such as Cosmopacks have convenient roll-on dispensers, airless containers, droppers, and sprays for easier use.
Differentiate Products from Competitors
In order to increase your sales and overall success, you have to be able to differentiate your products from your competitors and stand out from the crowd. Due to the high amount of competition in the cosmetic industry, there are a myriad of products that all solve the same problem. Sometimes, finding the right one can feel like looking for a needle in a haystack.
One way your cosmetic product can be differentiated from the competitor’s product is if they solve a new problem and their design is unique. This way customers will be able to locate the product easily without mistaking it for the competitor’s product.
Attractive designs can be used on the packaging material, or catchy texts may be printed on the product to call the attention of a potential buyer.
Reinforce Brand Identity
Brand identity is a good way to drive sales, bring in new customers, and attract old ones. Good brand identity is coherent and it focuses on improving the experience for customers.
Also, good brand identity highlights a company’s unique value proposition. In other words, it highlights the unique way your company wants to solve a new or existing problem.
Brand identity communicates your brand’s values, ethos, and culture, helping to boost awareness about your product or services. Not surprisingly, it strengthens the emotional connection between your target audience and your brand.
Detailed brand identity has become one of the biggest cosmetic industry trends, and one of the most common forms of brand identity expression is through packaging.
Brands have combined signature words, color combinations, and designs to communicate their identity and speak their own unique language.
Suit Social Media Marketing
Social media platforms like Instagram, Facebook, Tiktok, and other lifestyle-centered social networking mediums can be used to attract more customers. Adapting a good social media marketing strategy can generate more leads and position a cosmetic brand as a lifestyle influencer.
When your product is being talked about, you want to make sure that your packaging looks good enough for positive heuristics. Many people commonly associate beautiful packaging with quality assurance and are more likely to patronize it if your packaging looks sophisticated, exclusive, and beautiful.
Emotional Connection
Work on brand identity, brand image, and brand story to fit in different demography, show inclusivity and pass a positive message. Since the products are intended to be used by different people from different walks of life, brands have to be intentional about the way people feel about their products.
Creating an emotional connection is extremely important for attracting customers. The brand story and image should easily connect with users in every aspect.
Custom Well-Designed Cosmetic Packaging at Cosmopacks
At Cosmopacks, we offer some of the best well-designed packaging, tailored to your brand’s specific needs. We offer solutions to packaging problems, a competitive price tag that’s affordable for you and your customers, and a high level of customization range. Here’s what we mean by that.
Full-Stack Skincare Packaging Solutions
At Cosmopacks, we have considered all the problems behind ineffective packaging, and have come up with a full-stack packaging solution. Our packaging prevents leakages and spills of your cosmetic product. Also, for more delicate cosmetic products, we have airtight containers to prevent contamination with the environment.
Additionally, our packaging makes that emotional connection to your customers much easier and provides a much better user experience. This packaging ensures you stay ahead of beauty product trends, and stand out from your competition.
High Customization
Customization is a pain point for many brands. Unlike many other packaging brands, we offer high levels of customization, suited to your brand’s needs and preferences. All you’ll have to do is provide us with necessary information like your brand’s values, colors, and ethos, and we will provide you with various packaging choices to choose from.
Conclusion
The cosmetic industry has experienced a huge boom in recent years. This recent boom is because the market size increased, technology was integrated into the industry, and markets in various regions worldwide started emerging.
Trends in cosmetics continuously change, and beauty industry marketing has taken several forms over the past decade because of this. Factors that were never taken into account before like how attractive and sustainable a package is have become important in cosmetic industry marketing, and have become one of the most widespread cosmetic industry trends.
If you’re a cosmetic business trying to find the right packaging product for your business, Cosmopacks is ready to help. We offer top-notch, state-of-the-art packaging that’s affordable and highly customizable. If you want to know more about working with us, get in touch with us on any of our help channels.
